Bringing a Smile to Nonprofit Tech

Client

Funraise

Scope

Brand Identity

Funraise's goal is to be the go-to fundraising technology for nonprofits. In an industry crowded with both legacy solutions and brand new startups, Funraise needed to look both trustworthy and exceptionally innovative—software designed for nonprofits by nonprofit people, built for the future of fundraising.

We sharpened the best parts of the previous identity to create new visual language that can scale across mediums as Funraise grows. Like our impact-obsessed customers, we're friendly, tenacious, and a little bit gritty.

Old Identity Samples

Visual Identity Refresh

Logo Refinement

The Funraise smiley needed more confident supporting characters. The logo was adjusted to have more weight and structure, increasing legibility and visual prominence at every size.

Shape Pattern

A new brand element inspired by our flexible, modular technology platform; our shapes reflect the notion of building a nonprofit's foundation one piece at a time.

Primary Brand Colors

Blue, blue, blue. We doubled down on Funraise blue for a more focused palette that is distinct from our competitors.

Texture

A nod to our grassroots nonprofit grit.

Typography

Moving away from default fonts, we chose a type family that is robust and a little eccentric. An additional brush script is also available for small surprises.

Secondary Colors

Secondary colors are used to distinguish categories such as features, and are used throughout the Funraise platform and our feature icons.

Funraise.org

The primary place that our audience meets us, our website shows off our product and connects with nonprofit people with landing pages and relevant resources.

Homepage

Feature Pages & Product Imagery

Funraise Donation Management feature page

Nonprofit Cause Landing Pages

Nonprofit Causes: custom care for your organization's cause

Animal rescue organizations landing page

Community and social services landing page

Funraise Blog & Content Marketing

Funraise downloads and webinars for nonprofits

Advertising

Search, display, and social ads aim to keep Funraise top-of-mind for nonprofit professionals.

Display Ads

Paid Social Posts

Funraise social feed ad: Raise more for your mission

Social Profiles

Funraise Twitter and Facebook company profiles

Branded Swag

Tangible touchpoints for Funraise team members, customers, and event attendees.

Office Design

Environmental graphics and interior design for Funraise Headquarters in Long Beach, California.

Feedback & Results

“Your brand is so human. It is the best I've seen across all competitors. It comes across as smart, sophisticated technology that is accessible to all.”

— A Competitor's Marketing Executive

Funraise has experienced consistent year-over-year revenue and customer growth and is approaching its Series B investment to continue scaling.