Launching Innovation for Financial Services
Client
SapientRazorfish
Scope
Digital Campaign, Editorial Design, Social
SapientRazorfish needed to establish themselves as a leader in digital transformation for the financial services industry. To do this, we published a report on the rapid pace of change in the industry, and the need for companies to stay ahead by innovating.
The Report
A digital PDF allowed business development leads to share the white paper with industry executives personally.
Responsive Landing Page
In addition to the digital paper, the report was available online as a responsive landing page, where contact information was collected from new leads.
Infographic Emails
A pair of emails to strategic contacts touched on data from our report, effectively driving readers to the landing page for more of our thinking.
Social Reach
Twitter posts and a paid campaign on LinkedIn helped reach new leads, driving them back to the article landing page to read more.
Results
15% above industry standard email open rate
79% email read rate, including notable industry leaders
High click-through rate for LinkedIn paid content
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